We were driving through town yesterday when we passed a billboard with this picture on it. Erika was the first to point it out to everyone. Joshua was kind of excited saying, "Hey, we've seen that on TV." Casey looked up at it and nonchalantly commented, "Oh, that's just the money you could save with Geico car insurance." Two things were then apparent to me. One: Geico has a fairly effective add strategy and two: My kids are watching way too much TV again.